Our Manifesto
We believe the person who grows the wine should earn from it.
Bottiglia was built by passionate wine people with many years in the industry — people who knew the system from the inside, and decided there had to be a better way.
The traditional model is broken. We fixed it.
The economics of wine
Two routes. One winner.
The Traditional Route
Producer
makes the wine
Négociant
buys in bulk
Importer
+15–25% margin
Distributor
+20–30% margin
Retailer
+40–60% margin
You
pay the full stack
Producer earns
~30%
of the final retail price, after five cuts
The Bottiglia Way
Producer
makes the wine
Bottiglia
small platform fee
You
pay a fair price
Producer earns
Most
of every sale, direct and transparent
Traditional: 5 intermediaries. Producer earns ≈30%.
Bottiglia: 1 platform. The majority goes to the producer. Always.
Our Story
Wine people who decided
to do it differently.
We are not tech people who stumbled into wine. We are wine people — with decades of combined experience across estates, importers, and restaurants — who grew frustrated with a system that consistently undervalued the people doing the real work.
We watched brilliant winemakers receive a fraction of what their bottles sold for. We watched buyers pay inflated prices for wine they knew almost nothing about. And we decided there was a better way.
Bottiglia was built to collapse the chain between producer and buyer. Direct pricing. Full transparency. An AI sommelier that gives every buyer the knowledge that used to require years of experience or a personal connection to the estate.
Founded
2025
Harvest season, Toscana
2024
What we stand for
Our values
Radical transparency
You know who made your wine, exactly what they earn, and where every grape comes from. No hidden chains, no mystery margins.
Direct trade
No importers. No distributors. No retail markup. Just a producer, a platform, and a buyer — the shortest possible line between vineyard and glass.
AI-enhanced expertise
The Bottiglia Sommelier makes every buyer feel like an expert. Ask about terroir, vintage, pairing, cellaring — it knows every bottle.
4
Producers
6
Wines
3
Regions
€0
Hidden Markups
Ready?
Meet the producers.
Taste the difference.
Every bottle in our cellar comes with a story, a face, and a fair price. The sommelier is standing by.
Explore our wines